Product Design in Startups
Startups are messy. Fast-paced. Unpredictable. This book helps product designers and founders cut through the chaos and build great products—fast.
Who is This Book For?
Product Designers
Want to take ownership in an early-stage startup? Learn how.
Startup Founders
Need to build a product that stands out? Get practical strategies.
Product Leaders
Looking for insights on scaling product design in startups? This is for you.
What’s Inside?
- The role of a product designer in a startup (hint: it’s not just UX/UI)
- How to use Design Thinking without getting stuck in endless research
- Why speed matters—and how to launch fast without sacrificing quality
- How to stay focused despite investor opinions, distractions, and new tech hype
- Why every startup should hire a product designer early—and how it changes everything
About the Author
Ran Kunst is a product and product design leader, entrepreneur, and artist based in Amsterdam.
With over 25 years of experience, he has helped startups across industries turn ideas into impactful digital products. From secured file sharing to big data analysis and healthcare, Ran has led product and design efforts that blend innovation with real user needs. As an entrepreneur, he founded a consulting firm and launched a startup aimed at redefining how remote workers connect with coffee shops as workspaces.
Beyond the world of startups, Ran is also an artist. His bold, colorful paintings explore themes close to his heart, balancing simplicity with playfulness. He has exhibited in multiple shows and recently partnered with a modern art gallery in Amsterdam to push the boundaries between physical and digital art.
